Pellet vs briquette search intent
Pellet buyers are often larger and more spec-driven. They search 'biomass pellets price', 'sell pellets to NTPC', or 'industrial wood pellets India'. Match that language in your listing title and spec sheet.
Specs that win RFQs
6 mm or 8 mm, durability, fines percentage, ash, GCV, and feedstock mix (agri vs wood). State if you meet a published power-sector specification when you do.
Logistics
Pellets hate rain. Buyers ask about covered loading and typical truck payload. Put that in the listing, not in a later phone call.
Sell pellets on BioTradX
List pellet SKUs and subscribe to industrial RFQs on the marketplace.